In the name of God Respect to the audience and committee, first of all, I'd like thank organizing committee to give me the chance to attend this meeting. I've chosen this subject as I am really interested on mass media and human communication and they always affected me to find out the wonderful role of mass media. There can be little dispute that today’s society makes extensive use of mass media. Movies, television, and radio are far more prominent today than ten years ago, both locally and globally. We rely on these forms of communication for news and information and entertainment and recreation. New technologies increase our access and our dependence on mass media. Many people no longer consider the term mass communication to be an accurate descriptor of what it is that some communication scholars study. Developments in computing and information technologies over the last 2 decades have blurred the boundaries between the forms of communicating around which the academic field of communication was developed. Consequently, and as media convergence proceeds, some have suggested that the word mass in mass communication should be replaced with the term media. This change in terminology is not insignificant, as it implies a shift toward the view that media communication, rather than mass communication, is our focal topic of study. Further, it forces us to question whether mass communication is a fleeting idea, a purely 20th-century phenomenon. This notion is certainly shocking, but could it be true? What is the future of mass communication in the new media environment? Our world today is increasingly driven by a combination of information and entertainment values, and these are both promoted by the explo­sion of different means of communication, especially electronic communi­cation such as satellite TV and Internet. This means the market for infor­mation is extremely competitive and is characterized by the following: 1.       Overload on the audience: Most people today, even in many develop­ing countries, have access to scores of information sources in their homes and offices, including television, radio, internet and others. The audience is over-loaded with options, so if you want to catch some­one's attention via the mass media you have to produce quality mate­rial that is deemed appropriate to use by journalists and deemed worth reading or viewing by the audience. 2.       Overload on the mass media: Most journalists are flooded with sources of information, press releases, story ideas and requests for coverage. This means that if you want to attract a journalist's or edi­tor's attention and get coverage in their publication or on their channel, you have to produce quality information and PR materials that are credible and that catch the press's attention. 3.       Overload on funders and advertisers: Those people who pay money to the mass media or to non-governmental organizations - advertisers and funders - are also flooded with more requests than they can meet. So it is critically important for NGOs today to produce high quality work if they wish to attract funds from donors or support from companies that have the option to spend their money on direct advertising and promotion. Today, not only investors advertise to sell their goods but also big statesmen use the advertising tools to get seat of policy. Many of countries, that have historical vestiges, always, try to use advertisement for introducing their country to people all over the world and for this purpose; they employ all media tools, especially commercial magazine. In this annual meeting, many of to journalists try to plan their annual trip to visit old nations and ancient countries. In this century, tourist can be considered as a basis and significant economical tools for developing countries. Iran as an ancient country having several years' culture and history and including natural attractions and touring centers such as shiraz, Esfahan, etc... can also prosper tourism industry. The role of commercial magazines in increasing visitors and tourists of Iran is as significant and important as it is in all over the world. the importance of Tourism industry in Iran and the vital role of commercial magazines in developing this industry made me interested to study this subject in depth. In this regard, I tried to provide necessary information related to best commercial models and strategies for those who are interested to know more about Iran and developing Courtiers Tourism. Key items of this study include:: I) the role of communications and mass media specially adverting magazines  in absorbing tourist  in country and introducing Iranian culture and nation. II) Special divisions and special commercial magazines and their operations for introducing tourism industry. III) Who is a tourist? What kind of information does a tourist want to know in order to make his decision to visit that country? IV) What are the operations and characteristics of a commercial tourism institution in country? V) A suitable communication model in increasing number of tourist with showing better mechanisms in field of absorbing tourist. Considering the field of my study, I can conduct specific courses on journalism and cooperate on researches in this discipline. I can also consult with the managers of tourist institutions and help them with providing valuable information as a scientific advisor. I am also interested to develop my knowledge by research and also attending scientific symposiums, congress, conferences and meetings by presenting papers or even hearing other scientist presentations and comparing their experiences with mine. I'd be glad to have your opinions and ideas and share information with you via this site. Look forward hearing from you…. N. Eskandary